Our Value Proposition:

   

The National Mentoring Program enables a corporation to get the best possible return on its philanthropic dollars. The NMP can ethically double your money and double your corporate value in the minds of key consumers.

The National Mentoring Program is a corporate-leadership strategy that encourages principled community development while providing funds for charities, postsecondary institutions and their students.

 
 

 

 

What else should
you know…

The NMP increases media awareness which, in turn, affects reputation, but this program takes it one step further and creates loyalty to the brand — sustainability — based on interacting with the brand on a personal level.

In today’s media-frenzied world, everyone develops fragmented philanthropy programs to get news …fragmented stories for a fragmented world… we connect stakeholders through an organic social program ….in a complex world we connect the dots

View the chart.

Access to government is harder than ever… we give government officials a reason to call you …ethically and honestly

Old Philanthropy

M + A = R

Media plus the awareness it generates equals a company’s reputation.

 

New Philanthropy

M + A + I = SR

Media plus the awareness it generates plus interaction with the brand equals sustainable reputation

THE NMP builds brand values

 
  • The National Mentoring Program creates buzz…
    There is a difference between buzz and media
  • The National Mentoring Program creates stories about people not companies
  • The old model for corporate philanthropy reflects the institutionalization of giving through a shotgun approach
  • The new model represents an ethical approach to building reputation through people

The National Mentoring Program is based on the eight new economic realities the 2008 economy is driving [more]

 

Who are the people behind the National Mentoring Program? Read their bios here. [more]

 

 

   
visit The Donohue Group